SolarGen Technologies
Performance Report — 2021 to 2025
Five years leading digital marketing at SolarGen Technologies (2021–2025). The breakdown below is pulled from the FY2024 digital revenue tracker — the fullest year of records — for a detailed look at return on marketing investment.
Source: internal FY2024 digital revenue & ad-cost tracker
The headline numbers
Full-year digital revenueKSh 7,865,536
Full-year targetKSh 15,000,000
Target achieved52%
Total ad spendKSh 85,680
Ad spend as % of revenue~1.1%
Best quarterQ3 — KSh 3,873,869 (103% of target)
Best single monthSeptember — 218% of target
Every shilling of ad spend was working hard — total media cost for the year came in at roughly 1% of revenue generated, well below typical benchmarks for a lean in-house media budget.
| Quarter | Revenue (KSh) | Target (KSh) | % Achieved | Ad Cost (KSh) |
|---|---|---|---|---|
| Q1 | 1,790,476 | 3,750,000 | 48% | 16,240 |
| Q2 | 1,342,155 | 3,750,000 | 36% | 17,400 |
| Q3 | 3,873,869 | 3,750,000 | 103% | 52,040 |
| Q4 | 859,036 | 3,750,000 | 23% | — |
| Year Total | 7,865,536 | 15,000,000 | 52% | 85,680 |
Q3's spike was driven by a single standout month — September closed at KSh 2,722,121 against a KSh 1,250,000 monthly target, more than double plan, on just KSh 12,600 of ad spend that month.
Multi-channel: social, SMS and organic
Paid search rarely works alone — it's paired with Meta/Facebook campaigns, direct SMS outreach, and organic growth tracking so every channel is pulling toward the same revenue numbers above.
Meta & Facebook Ads
Full-funnel Meta campaigns — awareness, traffic and conversion objectives — with audience targeting, creative testing and budget management across Facebook and Instagram placements for clients including SolarGen Technologies and Sundrop Energy.
SMS Broadcasts
Bulk SMS campaigns for reminders, promotions and time-sensitive offers — segmented sends, scheduled broadcasts, and pledge/payment follow-ups run through a dedicated SMS gateway.
SEO & Analytics
On-site and off-site SEO, Google Analytics/Search Console monitoring, and content strategy behind the organic traffic growth shown below.
Left: live SMS broadcast log. Right: site traffic climbing to 79K visitors across a 28-day window, tracked in Google Site Kit.